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👋 I'm Mabel /ma-belle/ — a Senior Product Designer based in Amsterdam, focused on enterprise and platform UX. I design scalable systems that improve how teams work, think, and ship. Always curious, always exploring the world —currently building tools for 200k+ co-workers at IKEA 🛠️.

Product Design + Strategy + Design Engineering
Product Design + Brand + UX/UI
Product Design + Strategy + Design Engineering
Always curious + Always exploring

I'm Mabel, known for driving initiatives,
pushing boundaries, and remaining optimistic through any challenge, I strive to design
experiences that have a tangible, positive impact.

As an empathic creative, I care a lot about the many environmental and social challenges we face and I'm very interested in investigating the intricacies of the human condition through design.

After hours you can find me dabbling in photography and ceramics, reading about weird stuff from independent mags, recharging my spirit in nature, or being a crappy climber.

I studied Advertising, before working as a Brand Manager and Comms for international brands like Fossil, and corps like Concentrix. Also wrote some stuff about very cool people in mags here and there for some time and got very 💡inspired. This involved learning fast and wearing a lot of hats, as you can see in my resume.

In 2019, I decided I wanted to pursue design.
Having lived in four continents, my global footprint helps me build empathy and craft relevant market experiences. I believe good design should be simple and clear with a pragmatic focus on business growth.
My recent projects at bunq, adyen, and IKEA, were involved on that.

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Jobble Advertising Platform

🏆 UX Award-nominated job platform — built from zero to help businesses post jobs 4x faster in a €70M market

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Business + UX + Marketing Collaboration
UX/UI
Product Design
Strategy
Research
B2B
SaaS

Case Study

2023

Jobble advertising platform

bunq

🌱 Driving sustainable finance forward — with 84% customer satisfaction at Europe’s latest 🦄 unicorn fintech

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Research
UX Collaboration
Product Design
Mobile App

Case Study

2021
bunq investments

Amenitiz

PriceAdvisor: Driving +15% Revenue Growth & +25% User Engagement Through Data-Driven Pricing Insights 🚀

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Research
Strategy
UX Collaboration
Product Design
Software
Machine Learning
Algorythm


Led the UX and product design of a new reporting dashboard that transformed complex hotel revenue data into clear, actionable insights for hotel owners.

This redesign drove a 40% increase in dashboard usage and an 18% boost in feature satisfaction, helping users make smarter pricing decisions that contributed to up to a 15% revenue increase.

Due to NDA constraints, the full case study is private.

2024
PriceAdvisor Amenitiz

Jobble

Building the User Experience for the #1 On-Demand Job App in the US, supporting 70 million 👷 gig workers

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Research
UX/UI Design
Product Design

Case Study

2023
Jobble mobile platform

Adyen

Designing Scalable Developer Tools to Boost 10x Productivity at Adyen’s Platform Engineering 🛠️

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Research
Strategy
UX Collaboration
Product Design
Software
Cloud Services
Platform Engineering
DevTools
DevEx

Led the end-to-end redesign of the developer dashboard at Adyen, streamlining key workflows and improving reliability metrics visibility.

Outcome: 32% increase in engineer satisfaction and faster adoption of platform tools.

Due to NDA constraints, the full case study is private.

2024

Adyen Platform Engineering

Entrr

🍽 Seamless VIP Table Reservations, Revolutionizing Customer Management, Powering POS for US Customers & Businesses

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Product Design
Enterprise
Software
CMR
POS

CHECK APP

2021
Entrr platform

YouRip

Redesigning The app democratizing the world of action 🏄 sports competition + Streaming Service

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Community Platform
UX/UI Design
Product Design

CHECK APP

2021
YouRIP mobile platform

Some great professionals I have been lucky to work with

What they say about me

Mikel avatar

Mikel Aguirre
- Product Designer @Bitpanda

“Her concern for the humans that are on the other side and her fearlessness to put her assumptions and work to the test has inspired me.”

Soudy Avatar

Soudy Khan
- Design Director & Design Agency Founder

"Mabel is a joy to work with. What sets Mabel apart is her background in marketing and advertising, which greatly contributes to her effectiveness as a product designer."

Andrea Avatar

Andrea Pastor
- Senior Product Manager @IDEXX

"Mabel is bold, curious, and empathetic. She has a remarkable collaborative mindset."

Houssem Avatar

Houssem Ismail
- Senior Product Designer @HousingAnywhere

“An extraordinary designer and thinker. First to solve human and team problems that lead to an even greater design impact.”

Szilvia Avatar

Szilvia Varga
- UX Designer @Booking.com

“Her empathetic nature fosters the growth of all her team mates.”

Some great professionals I have been lucky to work with

What they say about me

Mikel avatar

01

"Mabel has inspired me."

"I have to highlight an aspect where Mabel has inspired me since we worked together at Bunq is her concern for the humans that are on the other side of the interaction and her fearlessness to put her assumptions and work to the test."

Mikel Aguirre, Product Designer at Bitpanda (Prev. bunq)

Soudy Avatar

02

"Mabel is a joy to work with."

"What sets Mabel apart is her background in marketing and advertising, which greatly contributes to her effectiveness as a UX designer. She knows how to connect with users and create experiences that align with business objectives."

Soudy Khan, Design Director (Prev. Jobble)

Andrea Avatar
03

"She has a remarkable collaborative mindset."

"Mabel is bold, curious, and empathetic, capable of uncovering unmet needs, adapting as new insights are discovered, and creating consistent designs."

Andrea Pastor, Product Manager at IDEXX (Prev. bunq)

Szilvia Avatar
04

"Her empathetic nature fosters the growth of all her team mates."

"I learned a lot from her when it comes to experimenting with new patterns, solving complex problems, taking ownership and communicating design decisions clearly, in an engaging way."

Szilvia Varga, Product Designer at Care Pay International (Prev. bunq)